Facing flaccid innovation, they discovered this “doctor’s” antidote leads to never-ending drive.

A health care provider succeeds when other’s couldn’t, doing the impossible. Located in Nepal, where average income is US$150 and the average patient walks 2.5 hours to receive care, Possible discovered the solution wasn’t money alone. The secret was inspiring the community in an unrelenting pursuit of remarkable results.

“It’s critical that you draw a line in the sand and express who you are and who you aren’t with complete transparency. Otherwise, you’re going to end up with a deluded set of partners or employees who waste your time.” So they created a Culture Code. And it’s been so successful that NGOs, donors, and corporations are learning it. For them culture is strategy.

Their unrelenting focus on relationship, with culture at the center, leads to different twists on common principles, like innovation and design. “We tend to underestimate users’ appreciation for great design — whether it’s visual, product or interaction design,” Arnoldy says. “What we’ve seen consistently, whether people are rich or poor, no matter where they are from, they have an ingrained sense of what makes a good product.”

So their mantra is “design for dignity”. And that’s led to their success at outstanding innovation.

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Photo licensed under Creative Commons from walkadog on flickr